WHAT does ROI do?

ROI can help you unlock the secret to more effective communications. Uncovering insights into consumer attitudes and determining why people feel and act the way they do doesn’t have to be a mystery. ROI uses advanced research and analytical tools to zero in on the things that will make the biggest difference to your organization.

ROI services include:


Public opinion surveying, exploring attitudes toward issues being debated by citizens across Canada, from elections to policy roll-outs and performance tracking.







Market research for corporations and associations seeking input and feedback about their activities, products and advertising; (Our Clients)







Stakeholder engagement research, including online surveying, traditional telephone polling and onsite feedback; we match the most appropriate tools with the right audience to uncover breakthrough insights. (Integrated Feedback System, Advertising Impact Model)







Strategic planning and analysis, involving brand positioning, campaign development and assessment, message development and earned media strategies;







Public speaking and Media Commentary: speeches, articles, appearances, media messaging advice and strategy.