Media

ROI knows the media from all angles: new and old, social and traditional. We understand whether the assignment involves measuring the profile of an audience, or delivering messages that resonate to that audience.

Bruce Cameron has worked on both sides of the camera, as an on air commentator, as an online blogger, and as a backroom strategist for media organizations trying to maximize their reach.

Alberta campaigns target Calgary on final day

Posted by on Apr 23, 2012 in Media | 0 comments

Bruce Cameron comments on tight election races in Calgary. http://www.cbc.ca/news/canada/albertavotes2012/story/2012/04/22/alberta-election-final-day-campaigning.html

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Media Release: Senate Voting Intentions

Posted by on Apr 18, 2012 in Media | 0 comments

“The six candidates backed by the leading parties are in a very close race for three Senate seats, with Mike Shaikh leading in Calgary and Wildrose candidate Rob Gregory leading outside Alberta’s major cities ” For poll details, click “read more.” ROI Senate Vote Media Release (April 18)

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Media Release: Key Campaign Issues

Posted by on Apr 17, 2012 in Media | 0 comments

“Healthcare and education dominate the election agenda, followed by economic concerns and government spending issues. Oil and gas issues and economic concerns have decreased in importance since January, while healthcare and education have increased.” For poll details, please click “read more.” CBC-ROI #4 Issues April 17

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Media Release: Leader Performance Ratings

Posted by on Apr 17, 2012 in Media | 0 comments

“Danielle Smith’s performance ratings have improved since January 2012, and while Alison Redford’s approval ratings remain strong, they have declined in the same period, especially outside Alberta’s cities.” For poll details, click “read more.” CBC-ROI #3 Leadership April 16

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Media Release: Impact of the Leaders’ Debate

Posted by on Apr 17, 2012 in Media | 0 comments

“A majority of Albertans heard, read or saw something about the provincial leaders’ debate (60%), and as a result, opinions of Smith, Sherman and Mason all improved, while opinions of Redford worsened.” For poll details, click “read more.” CBC-ROI #2 Debate Impact April 16

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PC’s Redford fared the worst in leaders’ debate, finds poll

Posted by on Apr 17, 2012 in Media | 0 comments

To read the CBC story on ROI’s most recent poll, which looked at voter reactions to last week’s leaders’ debate, click “read more.” http://www.cbc.ca/news/canada/albertavotes2012/story/2012/04/16/albertavotes2012-leader-debate-fallout-roi-poll.html

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Alberta election issues topped by health care, education

Posted by on Apr 17, 2012 in Media | 0 comments

ROI’s latest poll, conducted for the CBC, rates the importance to voters of Alberta election issues, with health care and education out on top, and a surprising drop in the importance of the economy and issues related to oil and gas. To read the CBC story, click “read more.” http://www.cbc.ca/news/canada/calgary/story/2012/04/16/albertvotes2012-top-issues-election-campaign.html

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Wildrose leads by 7 points, but race very close in Calgary

Posted by on Apr 16, 2012 in Media | 0 comments

Read ROI’s press release on its latest poll: CBC-ROI April 16 Vote intention

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Wildrose leads PCs by 7 points across Alberta

Posted by on Apr 16, 2012 in Media | 0 comments

CBC’s story on ROI’s latest election poll can be found here: http://www.cbc.ca/news/canada/calgary/story/2012/04/15/albertavotes2012-roi-poll-tight-election-race.html

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Leaders’ Debate: Edmonton AM Radio Commentary

Posted by on Apr 15, 2012 in Media | 0 comments

Bruce Cameron’s CBC radio commentary on the Alberta Election Leaders’ Debate. http://www.cbc.ca/video/#/News/Canada/Alberta_Votes/Audio/2207886178/ID=2222492087

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