Clients that Bruce Cameron and the ROI team have worked with include:
BFI Canada works with ROI to assess public opinion on potential projects and to assist the company with its ongoing public and government relations efforts.
Bruce Cameron and ROI have had a long standing relationship with CBC, from conducting and commenting on large scale public opinion polls about politics and key issues, to Mr. Cameron’s role as lead election analyst and frequent TV and radio guest.
When the Calgary Fire Fighters Association wanted to highlight its concerns about funding and staffing levels, it commissioned ROI to successfully execute a public opinion and media outreach campaign that placed its issues high on the public agenda.
ROI has worked on assignments for Tourism Calgary for a number of years, from market studies of potential visitors to advertising evaluation programs. Bruce Cameron currently sits on the Tourism Calgary Marketing Advisory Committee which reviews the organizations’ marketing strategies.
The Calgary Hotel Association has commissioned ROI to conduct a number of strategic studies examining stakeholder perceptions and tourism marketing opportunities, leading to the implementation of multimillion dollar partnership arrangements and programs.
Bruce Cameron and his team have been called upon many times to conduct sensitive public opinion and stakeholder engagement assignments on behalf of the City of Edmonton and its partners, from a large scale public consultation on land use among the 25 regional municipalities, to examinations of public policy decisions such as downtown re-development and building a new hockey arena.
ROI has worked with one of the world leaders in management consulting, McKinsey and Company, on a large scale urban development project requiring sophisticated public opinion analysis.
ROI has assisted Enmax with many important corporate communications campaigns. Bruce Cameron has worked closely with the Board of Directors and the Senior Management team on assignments that included helping select the company’s advertising agency of record.
Bruce Cameron and his team have worked for numerous departments and agencies of the Government of Alberta, from the Premiers Office to transportation and infrastructure, environment, health, and economic development portfolios.
Bruce Cameron and his team work with Rawlco on projects involving submissions to the Canadian Radio and Telecommunications Commission, applications for new radio stations, and assessing media markets and new product positioning.