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BC Leadership Acclamation, PQ defeat spell big trouble for the NDP

Posted by on Apr 10, 2014 in Blog | 0 comments

BC Leadership Acclamation, PQ defeat spell big trouble for the NDP By Bruce Cameron April 10, 2014 The upcoming acclamation of John Horgan as the BC NDP leader (nominations close May 1 and his only declared opponent Mike Farnworth just dropped out of the race) speaks volumes about the state of the party, not only in BC, but across the country. Remember this is the same John Horgan who finished third in the 2011 BC leadership race, and who rejected running for leader last October because he “thought the party should allow the next generation to shape the future”. But no one from...

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In Search of “truthiness”: The Washington Post and the Koch Brothers

Posted by on Mar 24, 2014 in Blog | 0 comments

In Search of “truthiness”: The Washington Post and the Koch Brothers By Bruce Cameron, President Social Media ROi, March 23, 2014 On October 17, 2005, comedian/satirist Jon Stewart introduced the word “truthiness” into our vocabulary on The Daily Show. He used it to describe what Wikipedia defines as “a quality characterizing a “truth” that a person making an argument or assertion claims to know intuitively “from the gut” or because it “feels right” without regard to evidence, logic, intellectual examination, or facts”. The word has been widely adopted...

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Energy Security in a Cold Cold World

Posted by on Mar 4, 2014 in Blog | 0 comments

By Bruce Cameron, President, Return On Insight, March 3, 2014 As the prospect of war in Ukraine grows, and temperatures across North America remain well below seasonal norms, security of energy supply has become a hot topic. Increasing concerns about energy security are shifting the climate debate in unexpected ways. The heated debate over oilsands and pipeline development in North America may cool off considerably, as geopolitical events push Europe, the US and Canada closer together. The realization of the dream of North American energy independence will foster a renewed sense of...

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Why Steyer’s “Sucker Punch” failed to hit the energy industry

Posted by on Jan 29, 2014 in Blog | 0 comments

Why Steyer’s “Sucker Punch” failed to hit the energy industry Impact of “sucker punch” anti-oilsands ads was pre-empted (temporarily at least) by U.S. President’s talk of natural gas By Bruce Cameron, President, Return On Insight, January 29, 2014 Over the past two days (January 28 through midday January 29), online mentions of natural gas have spiked upward dramatically. Mentions of natural gas (20,823 and rising fast) peaked almost as high as mentions of pipelines (24,640). Why did natural gas “explode” so to speak? Mentions of natural gas peaked much higher than pipelines or oilsands...

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HootSuite acquisition of UberVU is good news for Canada

Posted by on Jan 23, 2014 in Blog | 0 comments

Social media monitoring gold rush: why the HootSuite acquisition of UberVU is good news for Canadian digital entrepreneurs By Bruce Cameron, President of Return On Insight, a public opinion and social media research firm with offices in Alberta and BC HootSuite, a Canadian success story in the digital media world, recently acquired UberVU , a relatively small but powerful social media monitoring company established in Romania around the same time Vancouver digital agency Invoke Media spawned HootSuite. The HootSuite acquisition will broaden and deepen UberVU’s flexible suite of analytical...

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All Boats Rise? Ward battles in Calgary’s municipal election

Posted by on Oct 11, 2013 in Blog | 0 comments

All Boats Rise By BRUCE CAMERON, ROI They say “all boats rise in a flood” and, perhaps, that’s what Naheed Nenshi had in mind when he tried to leverage his post-flood popularity, including his dominance of the Twittersphere, to shape the next City Council. Nenshi’s blanket endorsement of aldermen seeking re-election may have been controversial. But, in reality, only a handful of the 14 ward races are likely to be hotly contested: Ward 7. Incumbent Druh Farrell is trying to fend off her long-time opponent Kevin Taylor, aided by a surprisingly lively campaign from newcomer Brent Alexander....

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