Big Insight: Strategy

Henry Ford
Henry Ford Ford Motor Company




If I gave people what they said they wanted, I would have made a faster horse.

ROI knows that people often say one thing and mean something entirely different. That is why we use advanced analytics and proprietary research tools developed from years of public affairs and advertising experience to discover the “breakthrough” ideas that lead to successful campaigns.

From advanced multivariate analysis and segmentation techniques to proprietary tools designed to fine tune and improve communications, ROI can help you target your message.

ROI’s Advertising Impact Model draws upon decades of experience applying qualitative and quantitative message testing techniques to zero in on what is working, what is not, and what can be done to strengthen the message and deliver it cost effectively to your audience.