Social Media Tracking of Reaction to the NHL Lockout

Posted by on Oct 17, 2012 in Media | 0 comments

“The NHL’s recent proposal to split revenues 50-50 with the NHLPA has

prompted primarily positive reactions among social media followers.”

Almost 13 million people were exposed to the NHL lockout story or some comment

about the story on various traditional and social media platforms on October 16th.

The reaction among socially engaged people has been primarily positive

(49% positive comments, 30% neutral comments and 21% negative comments).

For more, see press release below.

ROI Social Media Special Report on the NHL Lockout

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