Return On Insight is a strategic research consulting company with offices in Alberta and British Columbia Canada. ROI analyzes public opinion and explores consumer insights for public and private sector clients seeking to develop communications initiatives, improve brand
positioning, and assess audience and stakeholder engagement efforts.
ROI can help you unlock the secret to more effective communications. Uncovering insights into consumer attitudes and determining why people feel and act the way they do doesn’t have to be a mystery. ROI uses advanced research and analytical tools to zero in on the things that will make the biggest difference to your organization. Read More
The market research industry is undergoing a dramatic transformation. Today, many different approaches are used in the industry, including telephone surveying, online surveying and onsite feedback tools.
ROI knows there is no one-size-fits-all solution. Read More
BFI Canada works with ROI to assess public opinion on potential projects and to assist the company with its ongoing public and government relations efforts.
Bruce Cameron and ROI have had a long standing relationship with CBC, from conducting and commenting on large scale public opinion polls about politics and key issues, to Mr. Cameron’s role as lead election analyst and frequent TV and radio guest.
When the Calgary Fire Fighters Association wanted to highlight its concerns about funding and staffing levels, it commissioned ROI to successfully execute a public opinion and media outreach campaign that placed its issues high on the public agenda.
ROI has worked on assignments for Tourism Calgary for a number of years, from market studies of potential visitors to advertising evaluation programs. Bruce Cameron currently sits on the Tourism Calgary Marketing Advisory Committee which reviews the organizations’ marketing strategies.
The Calgary Hotel Association has commissioned ROI to conduct a number of strategic studies examining stakeholder perceptions and tourism marketing opportunities, leading to the implementation of multimillion dollar partnership arrangements and programs.
Bruce Cameron and his team have been called upon many times to conduct sensitive public opinion and stakeholder engagement assignments on behalf of the City of Edmonton and its partners, from a large scale public consultation on land use among the 25 regional municipalities, to examinations of public policy decisions such as downtown re-development and building a new hockey arena.
ROI has assisted Enmax with many important corporate communications campaigns. Bruce Cameron has worked closely with the Board of Directors and the Senior Management team on assignments that included helping select the company’s advertising agency of record.
Bruce Cameron and his team have worked for numerous departments and agencies of the Government of Alberta, from the Premiers Office to transportation and infrastructure, environment, health, and economic development portfolios.
Bruce Cameron and his team work with Rawlco on projects involving submissions to the Canadian Radio and Telecommunications Commission, applications for new radio stations, and assessing media markets and new product positioning.
For over 20 years Bruce Cameron has been providing advice and analysis for The Calgary Stampede, on initiatives such as the onsite audience feedback program, a multi-year stakeholder engagement program of internal and external research, a Master Plan development and evaluation program, and other strategic assignments for the President and Board of Directors.
Suncor has used ROI’s Advertising Impact Model to improve advertising targeted to attract and retain employees, which is an increasingly critical task given the continued growth of the company.
Bruce Cameron has worked with Talisman Energy to address public opinion challenges related to investment strategies and shareholder activism.
Walton is a leading land development company in North America that has turned to Bruce Cameron and ROI to assist with public opinion analysis in some of its key markets.
The Driftwood Media group turned to ROI to determine readership profiles and preferences, leading to a re-vamp of their advertising sales approach.
Bruce Cameron and ROI have worked with the team at High Performance Rodeo, a month long international performing arts festival, to profile audience members and provide strategic advice regarding marketing and sponsorship opportunities.
ROI has worked with Calder Bateman, a leading Alberta communications agency, on a variety of assignments where knowledge of public opinion and consumer motivations are crucial to the success of the campaign.
Bruce Cameron has consulted for the World Tourism Organization numerous times, in addition to being a keynote speaker at tourism conferences in Japan, Egypt, Lebanon and Jordan.
The Alberta Gaming and Liquor Commission has worked with Bruce Cameron on numerous assignments involving public opinion analysis, market and player segmentation studies, strategic planning and program evaluation.
Bruce Cameron was called upon by the Calgary Mayor’s office to assist with strategic brand analysis and development for the City of Calgary, Tourism Calgary and Calgary Economic Development, including an analysis of the viability of a 1% hotel levy for tourism marketing.
Bruce Cameron is a frequent guest speaker at Rotary Club events, highlighting his knowledge of public opinion polling and the role of the media in public discourse.
The City of Calgary has worked with Bruce Cameron and his team on dozens of assignments, addressing public opinion and program feedback in areas such as transportation, building developments and approvals, parks and recreation, finance and budgeting, intergovernmental affairs, arts and culture, and brand positioning.
Bruce Cameron worked with The Canadian Tourism Commission on advertising effectiveness research and market segmentation studies in the USA, Canada and Mexico. He also served on the CTC Research Committee.
Lammle’s turned to Bruce Cameron and his Integrated Feedback System to explore preferences and attitudes of customers online and in stores, leading to increased sales and a more focused retail strategy.
When Westjet Airlines launched operations, they turned to Bruce Cameron to help establish an ongoing customer engagement research program, involving regular customer tracking, product and service evaluations, price point simulations for new products, plus advertising effectiveness research using ROI’s Advertising Impact Model.
Tourism Vancouver worked with the ROI team to utilize the Integrated Feedback System at its main visitor centre, in addition to conducting brand positioning studies in key potential markets.
Travel Alberta has called upon Bruce Cameron and his team on numerous assignments over the years, from advertising testing in US and Canadian markets to brand tracking studies in key media markets.